Posted November 01, 2018 06:00:13In the past few years, Starbucks has been accused of branding itself as a company that helps people and is good for the environment.
It’s a common accusation, but the reality is that Starbucks has become a very corporate business.
Its main business is its beverages and the rest is just a small percentage of its business.
It is also very profitable, which is why the company makes a profit.
Its main competitors include other coffee shops and coffee houses, which are increasingly doing their own business and selling their own products.
Its name has become so entrenched in our culture that we use it to brand our products, even though we know that the brand is a sham.
In its latest annual report, Starbucks made the bold claim that its name “represents Starbucks’ commitment to sustainability, and to our employees and customers.”
In a statement, the company said it has worked hard to “rebrand and enhance our identity, both globally and locally.”
“Starbucks’ commitment is to support and inspire its employees and our communities to be stewards of the planet, and we are proud to call our business what it is: a company committed to sustainability,” the statement read.
Starbucks also has a strong focus on its corporate citizenship.
Its CEO, Howard Schultz, has said he wants Starbucks to be “a global corporate citizen.”
“The sustainability movement has led to significant changes at Starbucks,” the company’s statement continued.
“As part of our commitment to this vision, we have made significant changes to our corporate culture to align with the principles of sustainability, while continuing to support our employees, our communities and the planet.”
A new Starbucks spokesperson defended the company against the accusation.
“We’re proud to be recognized as a global citizen and to be a leader in the fight against climate change,” said spokesperson Scott Pappas.
“We work hard to make our products and services as environmentally friendly as possible, and in 2017, we introduced our new sustainability logo to reinforce our commitment.”
The word ‘Starbucks,’ a member of the Company and one of the world’s most recognizable brands, is part of the history of Starbucks.
It also is a part of who we are and who we represent.
“Starbucks is also changing its name to a different one.
In 2020, Starbucks said it would switch its name from the Starbucks Company to the Starbucks Innovation Corporation.